Ealing Council has adopted its new Housing Strategy for 2025-2030, Great Homes, Better Lives, outlining the council's commitment to addressing housing challenges across the borough. The decision, made during a Cabinet meeting on Wednesday 16 July 2025, follows a public consultation that gathered nearly a thousand responses, reflecting both support and concerns from residents.
The strategy aims to ensure that everyone in Ealing has access to good quality, genuinely affordable housing within thriving communities. The Housing Strategy defines genuinely affordable homes as those where housing costs should take up no more than a third of net income or 40% of gross household income
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Key issues raised during the consultation included anti-social behaviour, the definition of 'genuinely affordable homes', and the need for more social housing. Concerns were also voiced regarding infrastructure, green spaces, and scepticism about the council's ability to deliver on its promises. To address this scepticism, the Housing Strategy includes a commitment to empowering communities and working with them and partners to deliver the strategy. The implementation of the strategy will have greater accountability to residents and wider communities through the Towns Forums and other engagement channels. The Public reports pack notes that the revised strategy included 40 housing policy position statements aimed at addressing many of the concerns raised in the public consultation.
The revised strategy includes 40 policy position statements designed to address these concerns, support the Local Plan examination, and embed the council's Connected Communities vision. The four strategic priorities outlined in the strategy are:
- Supporting growth: meeting residents' needs for more genuinely affordable homes. New homes will be supported by infrastructure, parks and open spaces, community facilities, businesses and employment, schools, transport and health and other services. Through the Community Infrastructure Levy, the council aims to raise at least £12million per year for new infrastructure, education, health, and community facilities.
- Quality Homes & neighbourhoods: that are safe, healthy and resilient for the future. This involves placing community needs and aspirations at the heart of the council's work to invest and improve the quality of homes and neighbourhoods. The strategy also seeks to ensure new homes are climate resilient and energy efficient.
- Well-managed homes: supporting people to live settled lives
- Better Lives and Connected Communities: preventing housing crisis, fighting housing inequalities and supporting independence. The Housing Strategy includes a policy position statement on safer neighbourhoods and communities setting out the council's approach to building stronger communities and raising awareness of the partnership work being undertaken to address anti-social behaviour improve community safety through the Safer Neighbourhood Board.
