A Hammersmith and Fulham off-licence has had its licence revoked due to persistent illegal sales of counterfeit tobacco, illicit alcohol, and underage sales.
Jo Jo Convenience Store, located at 58 Fulham High Street, faced a review of its premises licence initiated by the Fulham's Trading Standards Team. The review detailed a history of breaches, including the sale of Polish-market Marlboro Gold cigarettes, counterfeit Al-Fakher shisha, and oversize and overstrength e-cigarettes.
Beyond the licence revocation, Insaf Ltd and individuals involved have faced previous consequences including warning letters, individual and company cautions for offences, and the confiscation of illegal goods. Mr Gajinder Singh Sachdeva and Mr Kalyan Singh were warned about their potential liability for such offences. Mr Sachdeva also paid a contribution to the Council's costs when he offered to sign individual and company cautions admitting the offences.
During a licensing inspection in July 2022, breaches of conditions related to signage, CCTV, and staff training were noted. Further issues arose in October 2022 concerning age-related product training. In 2024, test purchases led to the confiscation of alcohol from underage individuals.
The report pack, available at Public reports pack 20th Jan 2026 18:30 Licensing Sub-Committee, highlighted that the business, operated by Insaf Ltd, had previously been issued warning letters and entered into cautions for offences. Despite Mr Kalyan Singh becoming the premises licence holder in April 2025, the report indicated he had participated in illegal activities.
Trading Standards detailed multiple incidents of illegal sales between May 2021 and March 2025. In one instance on 17 June 2022, a large quantity of concealed illegal tobacco products, e-cigarettes, and non-UK duty-paid vodka were seized. Mr Gajinder Singh Sachdeva, who was the premises licence holder at the time and is the father of the company director, admitted to purchasing the goods from a supplier visiting the shop.
Councillor Amanda Lloyd-Harris, in her representation detailed in Councillor Lloyd-Harris Representation 29 November 2025, stated that while one infraction might be addressable, the track record of issues could not be overlooked. She added, A message needs to be sent to others who may be purchasing these types of products that they will be found out, and the law will be enforced.
The Licensing Sub-Committee of Hammersmith and Fulham Council, after considering the evidence, recommended the revocation of the premises licence. The reasoning provided was that the business had allegedly behaved recklessly by repeatedly purchasing illegal goods, despite opportunities to amend its behaviour. The report argued that such goods can be unsafe and their distribution is often linked to organised crime groups.
The decision to revoke the licence was made on Tuesday, 20 January 2026. The Decisions 20th Jan 2026 18:30 Licensing Sub-Committee document outlines the full details of the committee's findings.
