The Camden Council Planning Committee is considering a proposal to transform the lower and upper basement levels of the Atrium Building in Stables Market into an interactive entertainment venue operated by The Viking Planet (UK) Ltd. The application (2025/1454/P) seeks permission for a digital Viking museum, virtual reality experiences, a souvenir shop, and a bar area.
The committee is scheduled to discuss the application at a meeting on Thursday, 3 July 2025. According to the agenda and reports pack, planning officers are recommending conditional approval, subject to a Section 106 legal agreement. This agreement includes conditions such as ensuring the venue is car and coach-free and adhering to an Operation Management Plan.
The proposed development, to be operated by The Viking Planet (UK) Ltd, would include a digital Viking museum, virtual reality experiences, a souvenir shop, and a bar area. The upper basement level would be used to provide a free room virtual reality (VR) experience combined with individual VR game booths. The lower basement level would host 'The Viking Planet', a digital Viking Museum with a broad presentation of Viking life, myths and stories presented through digital solutions like VR, a 270-degree movie, and touch screens.
The Atrium Building, located within Stables Market, is a modern structure approved in 2006. The proposed venue aims to enhance the unique character of Camden Town Centre, contributing to the variety and vibrancy of the markets for both residents and tourists. The proposed use is similar to the site's previous use as the 'Tomb Raider Experience'.
According to the reports pack, the development does not involve any external alterations or extensions, ensuring no impact on the host building, the wider markets, or the Regent's Canal Conservation Area.
Subject to conditions and obligations, including an Operation Management Plan secured by legal agreement, officers believe the proposed development can operate without disturbing residential neighbours. The report states that officers are satisfied the proposed development would be operated without resulting in harmful disturbance to residential neighbours.
Other items on the Planning Committee's agenda include applications concerning 27 Elizabeth Mews and 41 Rudall Crescent.