Brent's high streets are set to undergo a transformation, with a new strategy aiming to foster more aspirational
businesses and move away from non-aspirational
ones. The council's revitalisation approach will focus on creating vibrant destinations that celebrate local culture while simultaneously tackling issues such as anti-social behaviour and environmental cleanliness.
Councillor Samiah Anderson, Cabinet Member for Cleaner Streets, Transport and Public Realm, emphasised the strategy's commitment to addressing drug use and street drinking in town centres like Harlesden and Church Road. We want to have the sort of best vision for our high streets that we possibly can,
Councillor Anderson stated. But if when people arrive, they're confronted with issues like the ones you've outlined, it will be worthless.
The strategy aims to create destinations by celebrating local culture, with specific examples including the amazing reggae culture in Harlesden or the Irish culture in Kilburn or South Asian culture in Ealing Road etc.

The initiative will also focus on fostering local jobs, business growth, and apprenticeships, drawing on the success of existing programmes such as the Brent Hairdressing Academy and Brent Start.
Councillor Promise Knight, Cabinet Member for Cleaner Streets, Transport and Public Realm, acknowledged the need for a comprehensive, borough-wide approach. The strategy is designed to capture the big picture
while also addressing the unique needs of each individual area. This approach aims to ensure that neighbourhoods like Stonebridge benefit from regeneration, by delving into the specific strengths and challenges of each locality. However, concrete mechanisms for achieving this tailored approach were not detailed.

Concerns regarding the state of pavements and their impact on the attractiveness of high streets were raised by Councillor Barbara Want, who urged for these factors to be considered as key metrics within the strategy. The strategy is intended to be collaborative, with active involvement from residents and businesses in its development. Councillor Paul Ryan suggested integrating community engagement directly into the strategy-setting process to ensure that local voices are heard from the outset.

Further details on the council's approach to town centre revitalisation can be found in the Public reports pack.




