A new restaurant, Mother Mash, has been granted a licence to sell alcohol despite concerns raised by local residents about potential public nuisance and safety issues.
The Kensington and Chelsea Licensing Sub-Committee approved the licence for the premises at 307 Westbourne Park Road, London, W11 1EF, after hearing objections from several residents. Their concerns centred on existing problems with noise, crowding, and litter from nearby establishments, including The Warwick pub and Darlish Icecreams.
Residents also highlighted significant pedestrian congestion in the area, exacerbated by tourists photographing the famous Blue Door
and patrons from nearby venues. They feared that the addition of alcohol sales would worsen these issues, potentially leading to patrons spilling into the busy road and increasing the risk of accidents.
During the hearing, Mother Mash Limited agreed to several amendments to address these concerns. Crucially, the sale of alcohol will not commence before midday. Alcohol shall only be sold by waiter or waitress service for consumption by customers seated at tables. The licence also includes a 10:00 PM terminal hour for alcohol sales, with a 30-minute drinking-up period.
The designated 'drinking-up period' is 30 minutes after the end of permitted alcohol sales hours, intended so people can leave quietly
and to drink up, gradually close up, etc.
.
Further conditions attached to the licence include the availability of substantial food and non-alcoholic beverages, a Challenge 25
age verification policy, CCTV operation, and notices at exits requesting patrons to leave quietly. The restaurant will also display a dedicated telephone number for a duty manager to handle resident complaints. This number is to be provided to the Licensing Authority and local residents' associations.
The premises will be open to the public until 10:30 PM Monday to Saturday and until 10:30 PM on Sundays. The applicant stated that customer opening hours for food service will begin at midday, with the kitchen open earlier for preparation.
Councillor Marie-Therese Rossi, Chair of the Licensing Sub-Committee, noted that the borough does not have cumulative impact zones, meaning each licence application must be considered on its own merits. This approach means decisions are made on a case-by-case basis rather than relying on precedents from similar establishments in the area.
The committee ultimately decided to grant the licence with the agreed-upon conditions. For more details on the licensing process, see the Public reports pack for the meeting on 24th September 2026.