Kensington and Chelsea Council Approves Digital LED Advertisement on Old Brompton Road
Kensington and Chelsea Council has approved a digital LED advertisement on Old Brompton Road, allowing for the replacement of two existing static advertisements with a modern, internally illuminated display.
The Kensington and Chelsea Planning Applications Committee convened on Tuesday, 06 October 2026, to consider the proposal for a digital LED advertisement at 286-288 Old Brompton Road. The committee granted advertisement consent for the removal of two existing backlight advertisements and the erection of two freestanding, internally illuminated LED advertisements.
The new digital display, measuring 10.8m by 2.8m, will replace the existing static advertisements. While the new display will be digital, stringent conditions have been imposed to control its brightness and content, ensuring it does not negatively impact visual amenity or public safety. These conditions limit the maximum steady brightness to 150 candelas per square metre. The advertisement must remain static, with no moving images, and the frequency of changes is restricted to no more than once every 10 seconds. Furthermore, in the event of a breakdown, the screen must automatically power off to prevent the display of flashing error messages. The advertisement is also prohibited from being illuminated between 11:00 PM and 6:00 AM the following day.
During the committee meeting, Councillor North expressed concerns about the advertisement's potential impact on a sensitive junction with Warwick Road. Councillor North highlighted that this junction is a very sensitive junction with the Warwick Road and a very complex junction, where we do have a lot of traffic issues and accidents, because you've got a number of pedestrian crossings there, you've got Christmas events there, we have a Christmas tree there. It's a very, very busy junction.
Councillor North also inquired about land ownership and maintenance responsibilities for the site.
Officers confirmed that consultations had been carried out with Transport for London and the Council's highways authority, both of whom raised no objections subject to the aforementioned conditions. It was also noted that the granting of land use for the advertisement would generate income for the council.
The committee voted to grant advertisement consent, with the decision being four votes in favour and one against.
For further details on the meeting proceedings, please refer to the Public reports pack for the Planning Applications Committee on 06 October 2026.